This is a branding project around a gallery show for graphic design work. The title of the show is abstract, and I felt that having a more abstract visual approach would be appropriate. I took the text and type set it in several different ways before distorting the type, creating a long twisting line that ran through the words making them almost illegible. Each poster would have a different main typographic image on it, playing into the title and making each poster different from the next. The gradient and poster layout also change, while keeping each item within the same family.