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BRIGHT EYES CHOCOLATE

Bright Eyes is an energized and vibrant chocolate company. They are based in Madagascar and infuse their chocolate with extra caffeine to give you a boost throughout the day. The wide-eyed lemur played into both the nature of the chocolate as well as the location of the brand. It created the spunk and playful energy that this chocolate evokes. The pattern is made from illustrations of leaves from plants native to the island. The brand called for smaller chocolate bars, truffles, and other products that are small and easy to grab or store in a desk at school or office at work for when you need them the most.

BRAND POSITIONING

Bright Eyes Chocolate co. is an independent chocolate factory located in Toliara, Madagascar. Bright Eyes is unique in the chocolate business in that it has a unique take on chocolate to add a little spunk to your daily indulgence. Bright Eyes infuses their chocolate with 30 mg of caffeine to give you the boost you need. Bright Eyes makes the experience of eating chocolate exactly what it should be: fun, adventurous, and invigorating. Bright Eyes wants to be perceived by its audiences as young, unexpected, light, spunky, energetic, and flavorful.